Localization: languages, currency and time zones

OTO operates in markets that read in two directions and write in three languages. Localization is not a translation layer bolted on top — it runs from the dashboard a picker uses to the SMS a customer receives.

Two different questions

“What language is this in” has two answers, and confusing them is the usual source of trouble.

Audience	Who decides
Your team, working in the dashboard and the apps	Each person, for themselves. A warehouse manager in Riyadh and an operations lead in Istanbul can work in different languages on the same account.
Your customers, reading a message or a tracking page	You, per message, when you author the content. See Customer Notification.

Your interface language is not your customer’sSwitching your own dashboard to English does not switch what the customer receives, and it should not. A team can work in whatever language suits it while every customer still reads their own.The practical consequence: if a customer reports a message reading oddly, changing your own settings will not reproduce it. Look at the content itself, in Customer Notification, on the language tab they actually received.

Interface languages

The dashboard and the mobile apps are available in English, Arabic and Turkish. Arabic runs the interface right-to-left throughout — navigation, tables, forms and the apps — rather than translating the words and leaving the layout facing the other way.

Right-to-left is a layout problem, not a translation problemTranslated strings in a left-to-right layout is the common half-measure, and Arabic-speaking teams recognize it immediately: the text is right but everything is in the wrong place.Full RTL means the whole interface mirrors. It is the difference between software that has been translated and software that was built for the market.

Country, currency, timezone and date format

Each person sets their own regional preferences at Settings → My Profile → Country and Region.

Field	Behavior
Country	Detected and fixed — it anchors the rest, so it is not edited by hand.
Currency	Follows from the country and is not separately editable. An account in the Kingdom reports in SAR.
Timezone	Selectable. This is the one that matters most, and the one most often left wrong.
Date Format	Selectable, e.g. `DD/MM/YYYY`.

Check the timezone before you trust a reportTimezone decides where a day starts, which decides which day an order counts in, which decides whether a preparation SLA was met.A person whose timezone is set to the wrong city sees the same data as everyone else and draws different conclusions from it — and nothing on screen indicates a mismatch. It is worth checking on every account at setup, particularly for staff who joined from another market.

What reaches the customer


Messages	SMS, email and WhatsApp content is authored per language, on its own tab. See SMS, Email and WhatsApp.
Branded pages	Tracking and return pages carry their own language tabs, so the page matches the message that led to it. See Branded pages.
Order statuses	Status descriptions are maintained in each supported language, so a tracking page reads naturally rather than showing an English status inside an Arabic page.
Documents	The carrier pickup list carries a language selector, so the manifest a driver signs is in the language they read.

Customer Notification — where customer-facing language is set.
Users, roles & permissions — the profile these settings live on.
Hubs Management — working hours, which interact with timezone.

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Localization: languages, currency and time zones

Two different questions

Interface languages

Country, currency, timezone and date format

What reaches the customer

​Two different questions

​Interface languages

​Country, currency, timezone and date format

​What reaches the customer

​Related

Two different questions

Interface languages

Country, currency, timezone and date format

What reaches the customer

Related