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More than 40 prebuilt storefront and platform integrations, connected from a catalog rather than built.

The catalog

Integrations → Sales Channels. Search by name, press Explore Channel, and connect — either by installing OTO’s app from the platform’s own marketplace, or by pasting a store URL and an API key.
The regional list is the part worth reading twiceEvery fulfillment platform integrates with Shopify. The reason a merchant in Riyadh or Istanbul ends up here is the second row: Salla, Zid, Makane, Matjrah, T-Soft, Ikas and the rest.For those merchants the alternative is not a different platform — it is a custom build, or manual re-keying.

What flows, and where it is explained

Connecting a channel moves four things, in two directions. The mechanics are documented in the Sales Channels module rather than repeated here.