The catalog
Integrations → Sales Channels. Search by name, press Explore Channel, and connect — either by installing OTO’s app from the platform’s own marketplace, or by pasting a store URL and an API key.The regional list is the part worth reading twiceEvery fulfillment platform integrates with Shopify. The reason a merchant in Riyadh or Istanbul ends up here is the second row: Salla, Zid, Makane, Matjrah, T-Soft, Ikas and the rest.For those merchants the alternative is not a different platform — it is a custom build, or manual re-keying.
What flows, and where it is explained
Connecting a channel moves four things, in two directions. The mechanics are documented in the Sales Channels module rather than repeated here.Related
- Sales Channels — the module, in full.
- Marketplaces — the ones that are not your own storefront.
- Developers — for a platform with no connector.

